Basement 13 Heath Street is an exclusive but welcoming, boutique fitness studio housing a variety of classes and personal trainers with unique training styles. They are a community of influential professionals who lead an innovative, wellness focused lifestyle. Classes are tailor-made for women, blending a vibrant yet private scene.

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They were in need of a solid brand that would communicate their values and attitude towards lifestyle and fitness. We created their brand, which consisted of visual language, typeface, logo, and colour scheme. This was then utilised when creating digital content for their social media and website. All content on their website was created by BOP Studio through photography, videography and graphic design. We then finished off the project with some print publications for promotion and advertising by designing them flyers and posters to advertise their services in their local area of Hampstead, NW3. 

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